Find your voice. Tell your story. Draw your crowd.
Copywriting, content & strategy for creative experts and purpose-led businesses
Writing shouldn't burn you out, it should light you up.
Ever feel like your passion for your work is lost in translation every time you hit the blank page?
You don't have the time to devote to writing about your latest offering, with all the hats you have to wear. You're ready to grow your business or non-profit, but you know your message doesn't hasn't kept up pace.
Instead of your one-of-a-kind spark, you're left with the disappointing 'damp squib' of AI fodder.
authentic brand storytelling
I'm Joanne, and I help busy creative founders get to the heart of their message, clarify their offering and get their audiences to lean in and say, 'Yes!'.
This isn't about having to perform, or to become a content creation machine. It's about crafting a clear, aligned message that is uniquely you, giving you precious time to focus on the work of creating.
my approach
The Adinkra symbol represented in the Griot logo, Anansi Ntontan, or spider’s web, reflects my approach:
Wisdom:
Listening is a gateway to the wisdom that can build your community.
Creativity:
I draw on creative storytelling tools and techniques to get under the skin of your brand.
Complexity:
Developing complex solutions lies in consistently interweaving simple threads.
Whether you’re looking for stand-out website copy, attention-grabbing blog posts, engaging e-mails, captivating reports or authentic brand stories, i’ve got your content and copy needs covered.
Get the Brand Voice Discovery Kit
Uncover and capture the natural voice that’s working for you, so you can consistently show up in your communications with potential funders, clients and partners.
- Tap into your instinct for your tone of voice
- Understand the main feeling you want to leave your audiences with
- Align your writing with your audience, values and mission
what clients say...
JANET MCNISH, COUNSELLOR, DATING & RELATIONSHIPS COACH
I greatly appreciate your ability to understand my passion for my message, balanced with your calm objective approach to the work. You bear with my plethora of ideas – yet you help to prioritise and distil them into a clear succinct document. Your copywriting skills are very thorough and comprehensive. I have been continually impressed with your work. I look forward to working with you again.
SARA MILOCCO, HEAD OF COMMUNITIES, CROYDON VOLUNTARY ACTION
Thank you so much for the amazing video. You managed to summarise all the support and services we provided to our members in a dynamic and impactful way. With very little instructions, you seemed to understand exactly the main message we wanted to bring out! We are looking forward to sharing it with our commissioners and supporters!
let's get started
I can help you focus your resources where they’re best needed.
Plan your content and copy needs with an experienced copywriter, content developer and project manager.