A 3-MONTH GROUP PROGRAMME
When your message matches your work, the right people find you.
You’ve done the deep work. You know your craft. You’ve built something worth talking about. The missing piece isn’t more strategy or more content ideas. It’s a messaging foundation that’s so clearly yours that the right people recognise you before they’ve even spoken to you.
That’s what the Creative Impact Lab is built around.
THE CREATIVE IMPACT LAB
A messaging foundation built in your words.
The Creative Impact Lab is a 3-month group programme for creative entrepreneurs who want to develop a stronger, clearer way of communicating their work, using the Magnetic Messaging Map framework.
You’ll leave with:
- A brand voice that’s distinctly, recognisably yours
- A story that earns trust before you’ve said a word
- A value proposition that speaks directly to the people you serve
- A differentiator statement that makes you impossible to confuse with anyone else
- A platform strategy built around your voice, not someone else’s formula
In short, a messaging foundation, built in your own words, over three months.
WHO IT’S FOR
For creative entrepreneurs whose words haven't caught up with their work.
Creative entrepreneurs – coaches, artists, consultants, facilitators and service providers – who know their work is good and are ready for their words to finally match it.
This programme may be for you if:
- You’ve been through Unmute and want to go deeper.
- You’ve tried other messaging programmes and ended up with something that felt generic.
- You’re tired of rewriting the same caption four times and still not quite getting there.
- You want to build something lasting – a clearer, more confident relationship with how you talk about your work.
How the Creative Impact Lab works
A practical framework for defining your voice, clarifying your value and creating messaging
you can use across your business.
Build your messaging foundation
Six fortnightly sessions focused on one stage of the Magnetic Messaging Map.
Learn with support
Private WhatsApp community for feedback, accountability and encouragement between calls.
Put it into practice
A final strategy session with Joanne Roberts to create your next 90-day implementation plan.
Maximum 10 people. Small enough to matter, but big enough to learn from each other.
Join the waitlist
The first cohort of the Creative Impact Lab will open in September 2026.
Founding member places will be available at CAD $497 for the inaugural programme.
Join the waitlist for first access when registration opens.
No commitment. No payment now.
Just your name and email.