A 3-MONTH GROUP PROGRAMME
When your message matches your work, the right people find you.
You’ve done the deep work. You know your craft. You’ve built something worth talking about. The missing piece isn’t more strategy or more content ideas. It’s a messaging foundation that’s so clearly yours that the right people recognise you before they’ve even spoken to you.
That’s what the Creative Impact Lab is built around.
THE CREATIVE IMPACT LAB
What happens when you put your message first?
Imagine what it would feel like to finally be recognized for what you do as a creative expert, without having to perform?
- When you talk about your work, the look in people’s eyes shows they get it, and want to learn more.
- You look back at a piece of content you’ve written, and say, ‘Yeah, that’s me!’
- You can confidently outsource your content creation without the friction of wondering why they don’t get it.
- The right people come to you because they know, like and trust you.
GENERIC, OR GENERATIVE?
Every week, more of the internet is written by AI.
That means a genuinely distinctive voice — yours — is becoming the rarest, most valuable thing you can bring to your marketing. This is the moment to sound unmistakably like you.
Here’s the thing nobody tells you: messaging advice built for generic businesses doesn’t work for creative practitioners. You’re not selling widgets. You’re not trying to sound like everyone else in your niche. You’re trying to sound like you, clearly, without it feeling like a performance.
That’s what the Creative Impact Lab is for.
Not just another messaging course
Most messaging programmes hand you a template and tell you to fill in the blanks. You end up sounding like every other coach who bought the same course.
The Creative Impact Lab works differently. It’s built around two things I’ve spent years developing with creative practitioners specifically:
Your Brand Voice Archetype — Illuminator, Resonant, Disruptor, Convenor, or Clarifier. This isn’t a personality quiz you take once and forget. In the Lab, your archetype becomes a set of skills you actively build, so your messaging gets stronger because it’s more like you, not less.
The Magnetic Messaging Map — a five-stage path (Voice, Vision, Value, Viewpoint, Volume) that walks you from ‘I don’t know how to talk about this’ to messaging that actually sounds like you and moves people to act. Each stage is paired with the specific archetype skill that makes it click for your voice, not a one-size-fits-all script.
CREATIVE IMPACT LAB
A messaging foundation built in your words.
The Creative Impact Lab is a 3-month group programme for creative entrepreneurs who want to develop a stronger, clearer way of communicating their work, using the Magnetic Messaging Map framework.
You’ll leave with:
- A brand voice that’s distinctly, recognisably yours
- A story that earns trust before you’ve said a word
- A statement of your value that speaks directly to the people you serve
- A differentiator statement that makes you impossible to confuse with anyone else
- A platform strategy built around your voice, not someone else’s formula
In short, a messaging foundation, built in your own words, over three months.
How the Creative Impact Lab works
A practical framework for defining your voice, clarifying your value and creating messaging
you can use across your business
Build your messaging foundation
Six fortnightly sessions focused on one stage of the Magnetic Messaging Map.
Learn with support
Private WhatsApp community for feedback, accountability and encouragement between calls.
Put it into practice
A final strategy session with Joanne Roberts to create your next 90-day implementation plan.
Maximum 10 people. Small enough to matter, but big enough to learn from each other.
What clients are saying
“Joanne is thoughtful, methodical, intelligent and generous. She is a profound communicator and her ability to see underneath to the core of things is awe-inspiring.
Joanne finds concise language and offers a new way to communicate with clients and audiences.”
GERRY T.
Choreographer, Actor, Coach
“The conversations at first felt a little daunting. I thought, ‘I don’t have time to do all this thinking. What I really want is to get myself out there!’ But taking this kind of approach was really helpful, not only for thinking about the kind of content that I want to put out into the world but also to solidify for myself what my deeper interests are in how I want to operate my business.”
DIANE R.
Director, Dramaturg, Founder
“I loved Joanne’s gentle voice and her clear, beautiful, personalized materials. I appreciated the exercises we did together and talked through, particularly the encouragement to return to the origins of my art and pivotal moments in my life that have shaped my work. I loved learning new vocabulary for patterns or elements I have noticed in my work but not been able to name.”
MIRIAM C.
Actor, Dramaturg, Coach
WHO IT’S FOR
For creative entrepreneurs whose words haven't caught up with their work.
Creative entrepreneurs – coaches, artists, consultants, facilitators and service providers – who know their work is good and are ready for their words to finally match it.
This programme may be for you if:
- You’ve been through Unmute and want to go deeper.
- You’re building a business inside a busy life, and content creation feels like a full-time job you never signed up for.
- In a world dominated by AI slop, you’re ready to be unapologetically you.
- You’ve tried other messaging programmes and ended up with something that felt generic.
- You want to build something lasting – a clearer, more confident relationship with how you talk about your work.
What's actually inside?
This is a small, live studio, not a self-paced course you’ll open once and forget about.
Group sessions every other week. (Recordings available if you can’t make it live.)
Applied to your personal business, not a template
To help you work through your messaging step-by-step
A space to cheer one another on between calls
On your submitted worksheets throughout the program
The guarantee:
Attend all six calls (live or replay) and turn in your worksheets. If you don’t have a working first draft of your core message, let me know by call 5 and I’ll give you a 45-minute 1:1 session to get you there.
What’s not Included
- 1:1 coaching outside the guarantee session above
- Done-for-you copywriting — this is your message, in your words, not mine
- Website design or build
- Feedback on worksheets submitted after the program ends
MEET YOUR HOST
Hi, I'm Joanne Roberts
I spent over 20 years in non-profit marketing and communications, helping organisations with big missions find the words to match them. Finding the angle, making the complex clear, helping people articulate work that mattered — that’s always been my thing.
What I didn’t expect when I started my own business in 2018 was how hard it would be to do the same for myself. It turns out that helping others find their voice and finding your own are very different skills.
Who knew?
I’ve met so many brilliant creative coaches and experts who feel exactly the same way. You know your craft. You can talk about it for hours with a client. Turn the mirror around, though, and the words go quiet.
That’s what the Creative Impact Lab is for. It’s not another framework to perform. It’s a room to find the words that are already yours, and actually use them.
FAQs
Your questions answered
No problem — every call is recorded, and replays count as “attended” for guarantee purposes. You won’t be penalized for missing a live session as long as you catch the replay.
You’ve got a 75-minute call every other week, plus time to work through the worksheets between sessions. Most people spend 2 hours a week engaging with the material, though you can go deeper if you want to.
The Lab works well whether you’re refining a voice you’ve already got or still finding it. The framework meets you where you are. That said, it’s best if you’re not starting completely from zero on the problem you solve for your would-be clients. The framework helps you find the right words for that clarity, but it isn’t designed to help you figure out what that problem is in the first place.
Yes. Late joiners get the full guarantee window measured from their own enrollment date, not the cohort’s start date.
The Lab is built as a group container — worksheets, feedback on submitted work, and the WhatsApp community are all included. 1:1 time isn’t part of the program outside of the guarantee trigger.
No — the Lab is about developing your voice and messaging skills yourself, not outsourcing them. It doesn’t include done-for-you copywriting or web design.