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Brand messaging and copywriting for creative founders
Your story is your most powerful tool.
Whether you’re launching a brand, refining your website, or showing the world the impact of your work, the right words build connection, trust, and momentum.
But when it comes to crafting the message about what you do, it’s always the last thing on your to-do list, understandably. You’ve got too many other things on your plate.
It’s not that you don’t understand the need to connect with and reach people. You just don’t want to entrust your vision to someone who doesn’t get it.
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Visibility Blueprint | Visibility Blueprint + Website Copy | Storytelling for Impact | Copy Clarity Audit | DIY
You’re ready to knock your messaging on its head.
You want to feel like you’re nailing it when it comes to sharing what you do. You’re ready to try:
- A strategic process, not just a pretty paragraph
- A writer who can distil complex ideas into clear, powerful messaging
- A collaborator who gets under the skin of your work and helps you speak with confidence and conviction.
time to stop reinventing the wheel …
... and start crafting powerful, purposeful and personal messaging with an experienced copy wing woman who'll hone in on your creative voice.
Brand clarity
I work with you to help you capture the fundamental building blocks of your brand, and to determine the distinctive value of your offering.
story-based approach
We'll weave core elements into your story, identifying when and where to share powerful narratives that get your audiences to come closer.
COPY CONFIDENCE
I'll help you distinguish your words from your turds, so you can consistently connect with your people and can confidently own your unique voice and personality.
That’s where I come in.
With 25+ years in communications and 5+ years’ experience supporting creatives and purpose-led businesses, I’ve developed a sixth sense for crafting authentic, persuasive public messaging.
I help artists, creative entrepreneurs, and changemakers uncover the heart of their message, then shape it into clear, compelling storytelling that opens doors, wins support, and inspires action.
From foundational brand messaging to specialized impact storytelling, every service here is designed to help you communicate your value with confidence — and see that value reflected back in the opportunities you attract.
WHAT CLIENTS SAY ...
CAMILLE TURNER, MULTI-DISCIPLINARY ARTIST/SCHOLAR
With patience, insight, and a remarkable ability to listen deeply—even to what I hadn’t yet articulated—Joanne guided me through a thoughtful and revealing process. She helped me clarify my YouTube channel’s purpose, identify my target audience, and uncover the unique value of my offering.
DIANE ROBERTS, DIRECTOR/FOUNDER, ARRIVALS LEGACY PROJECT
Taking this kind of approach was really helpful - not only for thinking about the kind of content that I want to put out into the world, but also to solidify for myself what my deeper interests are in how I want to operate my business.
visibility blueprint
A strategic and creative process to help you articulate your brand’s core message, values, and voice. Perfect if you’re pivoting, rebranding, or just tired of sounding like a watered-down version of yourself.
You’ll walk away with a slide deck with all your brand messaging building blocks written in your brand personality and voice, as well as a handy 1-pager on how to use it in your communications.
Investment: $2,500 CAD (Based on size of organisation)
What’s included in the Visibility Blueprint Deck
- One-liners
- Problem Articulation
- Solution Articulation
- Differentiators Defined
- Ideal client/audience profile
- IG Bio
- Founders’ Story and Bio
- Brand Personality and values
- Brand voice and tone of voice application
visibility blueprint & WEBSITE COPY
Done-for-you website copy that sounds like you and sells your creative business or initiative without the smarm. We’ll map your site, craft each page with purpose, and make sure every word earns its place.
Ideal for: Coaches, creatives, consultants, or social impact brands ready to create a compelling digital platform that builds their tribe.
Investment: Starts at $5,000 CAD
Package includes:
- Visibility Blueprint deck
- Brand Personality Mix
- Brand Tone of Voice Guidelines
- SEO-optimized website copy (5 pages)
- Audience surveys and testing.
storytelling for impact
How do you show — not just tell — the difference your creative work makes?
For artists and creative changemakers, demonstrating impact to grantmakers and funding bodies can feel like jumping through a maze of shifting hoops. One funder wants audience reach. Another wants proof of community transformation – all while you’re just trying to bring your vision to life.
Imagine having a clear, doable plan for capturing the human stories and tangible results of your work while you’re still creating it. No panic. No piecing together scraps at the end. Just a living vault of materials you can repurpose in grant reports, social media, press pitches, and donor updates.
How we can work together
- Impact Strategy Session — Map out how you’ll tell the story of your impact as part of your grant proposal (including how to budget for it).
- Storytelling Plan for Project — A tailored roadmap with timelines, responsibilities, and costings.
- Plan Implementation — If funded, I work alongside your communications team (or as your embedded storyteller) to capture both qualitative and quantitative proof of impact for funders and your wider community.
copy clarity audit
Already have a website, and want to make sure you’re hitting the right note with your messaging?
I’ll review your existing copy for a website (up to 5 pages) to identify what’s working, what’s missing, and how to bring it into sharper alignment.
Time commitment: 1 day, plus 2 weeks turnaround
Investment: $1,500 (5 pages)
Package includes:
- Written feedback that doesn’t need to be run through an interpreter
- A recorded walkthrough
- Practical tips on what needs to be fixed and small actions that will make a big difference
DO IT YOURSELF?
For some solopreneurs and creative changemakers, done-for-you services may be out of your reach. That’s why I’m committed to supporting you through affordable coaching, and a growing library of resources, tools and tips to help you become the architect of your own authentic story.
more testimonials
MIRIAM CUMMINGS, ACTOR / DRAMATURG / COACH
I loved learning new vocabulary for patterns or elements I have noticed in my work but not been able to name. I appreciate Joanne’s big-picture thinking and encouragement.
SEDINA FIATI, LEAD PRODUCER, THE BLACK PLEDGE
Joanne was insightful, thorough and inventive, supporting us with understanding both our current brand perceptions as well as continuing to dream about how we can expand and grow. I would recommend her work 100%.
Ready to clarify your message?
Whether you’re rebranding, launching something new, or finally ready to sound like the creative business or non-profit you’ve grown into, I’m here to help you make it make sense (and make it matter).