A successful blog is fuelled by well-written, valuable content. But valuable to whom? You may have your own perspective on what you want to achieve through your blog content, but your main goal should be to solve a problem that your audience has. When writing for your audience, start by asking yourself 3 questions: What […]
Blog writing for your audience Read More »
Back in January, I shared ten ways to better content writing for entrepreneurs and small and medium-sized business owners. Fast forward to June: the perfect time to revisit some of those tips and dive a bit deeper. Pause for the audible groan. I hear you. First, there?s the time. With all the plates that need
5 ways to slay your blog writing Read More »
Recently, I had the opportunity to run a session for a group of small charities and community groups in my local area, which I called: Tell Engaging Stories. The topic is huge, and I only had an hour and a half! I decided to go back to the basics of age-old storytelling traditions – including
7 things SMEs should know about good stories Read More »
Starting out 2019 with a goal to put your business on the map? Having consistent, high-quality content is still one of the best ways to attract readers and to convert them to leads, customers and supporters, Here are a few principles for content writing that will help you start the year right: Keep your eye
10 ways to better content writing for your business Read More »
When discount supermarket Iceland turned the Christmas TV advert trope on its head the response spoke volumes. Theirs was the one advert that didn?t make it to the airwaves earlier this month because advertising watchdog Clearcast deemed it too political. Iceland?s seasonal offering was a re-purposed animated video from Greenpeace telling the story of a
What can small businesses learn from Iceland’s banned TV ad? Read More »
As online readers we are fickle and brutal. We bounce away unpredictably at will if a homepage doesn’t hold our interest or have the information we’re hunting for. Having copy that zings on your homepage?will go a long way to making people read and stay.? If you’re looking to sharpen up your web copy here
5 simple tips for writing winning homepage copy Read More »
by Joanne Roberts Yesterday I donated online to the 999 Club’s Summer Shelter appeal It’s #SmallCharityWeek and I wanted to give to a small, local charity. But that’s not the main reason I clicked donate. For years I worked for a homelessness charity in communications. I felt I understood many of the multiple and complex
How one well-placed piece of content made me click donate Read More »
