About three months ago I was commissioned by the Community Programme Manager at the Old Royal Naval College to write a poem for an exhibition uncovering the history of Black British mariners in Greenwich. It wasn’t completely out of the blue. We’d been meeting up during the summer for socially-distanced walks to share, among […]
How to overcome your writing monster Read More »
If developments last week around attempts to contain the spread of the Coronavirus have taught us anything about communications, it?s how a sudden change in context can have a massive impact on the way we connect. I?ve been reflecting on this in my recent work with a client to help them develop a content
How to connect with your audiences in times of crisis Read More »
As online readers we are fickle and brutal. We bounce away unpredictably at will if a homepage doesn’t hold our interest or have the information we’re hunting for. Having copy that zings on your homepage?will go a long way to making people read and stay.? If you’re looking to sharpen up your web copy here
5 simple tips for writing winning homepage copy Read More »
