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Brand messaging and copywriting for creative founders

Your story is your most powerful tool.

Whether you’re launching a brand, refining your website, or showing the world the impact of your work, the right words build connection, trust, and momentum. 

But when it comes to crafting the message about what you do, it’s always the last thing on your to-do list, understandably.

Who wants to talk about the thing you’re invested in creating, with all the other things you have to get done as Creative Founder/CEO/Operations Manager and visionary of your arts nonprofit or business?

It’s not that you don’t understand the need to connect with and reach people. You just don’t want to entrust your vision to someone who doesn’t get it.

You’re ready to knock your messaging on its head.

You want to feel like you’re nailing it when it comes to sharing what you do, without having to reinvent the wheel every time. You’re ready to try

  • A strategic process, not just a pretty paragraph
  • A writer who can distil complex ideas into clear, powerful messaging
  • A collaborator who gets under the skin of your work and helps you speak with confidence and conviction.
You could feed your ideas into AI, but you’d end up sounding like everyone else.

stop reinventing the wheel

Craft powerful, purposeful and personal messaging with a copywriter and content writer with 25+ years’ experience in nonprofit communications and 5+ years of working with creatives.

Brand clarity

I work with you to help you capture the fundamentals of your brand, and to determine the unique value of your offering.

story-based approach

We'll weave core elements into your story, identifying when and where to share powerful narratives that get your audiences to come closer.

copy confidence

That’s where I come in.

With 25+ years in communications and 5+ years’ experience supporting creatives and purpose-led businesses, I help founders clarify what they want to say, and say it in a way that resonates and moves people to action.

I help artists, creative entrepreneurs, and changemakers uncover the heart of their message,  then shape it into clear, compelling storytelling that opens doors, wins support, and inspires action.

From foundational brand messaging to specialized impact storytelling, every service here is designed to help you communicate your value with confidence — and see that value reflected back in the opportunities you attract.

Joanne Roberts

BRAND MESSAGING canvas

A strategic and creative process to help you articulate your brand’s core message, values, and voice. Perfect if you’re pivoting, rebranding, or just tired of sounding like a watered-down version of yourself.

You’ll walk away with a slide deck with all your brand messaging building blocks written in your brand personality and voice:

  • Mission, Purpose, Values Statements
  • One-liners
  • Problem Articulation
  • Solution Articulation
  • Differentiators
  • Ideal Client Persona(s)
  • Offer Suite Articulated
  • IG Bio
  • Founders’ Story and Bio
  • Brand personality
  • Brand voice and tone of voice application

Investment: $2,500 CAD 

(Based on size of organisation)

Joanne Roberts

BRAND MESSAGING CANVAS & WEBSITE COPY

Done-for-you copy that sounds like you and sells your services without the smarm. We’ll map your site, craft each page with purpose, and make sure every word earns its place.

Ideal for: Coaches, creatives, consultants, or social impact brands ready to elevate their digital presence.

Package includes:

  • Brand Messaging Canvas deck
  • Brand Personality Mix
  • Brand Tone of Voice Guidelines
  • SEO-optimized website copy (5 pages)
  • Audience surveys and testing

Investment: Starts at $5,000 CAD

Joanne Roberts

storytelling for impact

How do you show — not just tell — the difference your creative work makes?

For artists and creative changemakers, demonstrating impact to grantmakers and funding bodies can feel like jumping through a maze of shifting hoops. One funder wants audience reach. Another wants proof of community transformation – all while you’re just trying to bring your vision to life.

Imagine having a clear, doable plan for capturing the human stories and tangible results of your work while you’re still creating it. No panic. No piecing together scraps at the end. Just a living vault of materials you can repurpose in grant reports, social media, press pitches, and donor updates.

How we can work together

  • Impact Strategy Session — Map out how you’ll tell the story of your impact as part of your grant proposal (including how to budget for it).
  • Storytelling Plan for Project — A tailored roadmap with timelines, responsibilities, and costings.
  • Plan Implementation — If funded, I work alongside your communications team (or as your embedded storyteller) to capture both qualitative and quantitative proof of impact for funders and your wider community.

If you need help bringing your grant application to life, I can integrate grant writing into your impact storytelling plan. This ensures your proposal clearly communicates your vision, value, and measurable difference, while staying true to your voice. Available only as part of Storytelling for Impact.

copy clarity audit

Already have messaging out there? 

I’ll review your existing copy for a website to identify what’s working, what’s missing, and how to bring it into sharper alignment.

Package includes:

  • Written feedback that doesn’t need to be run through an interpreter
  • A recorded walkthrough
  • Practical tips on what needs to be fixed and small actions that will make a big difference

Investment: Starts at $550 CAD

Looking for help with more than your website? Get in touch for a Copy Deep Dive.

Joanne Roberts

Camille Turner

Ready to put the spark back into your content?

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