A few months ago I watched Inventing Anna, the Netflix true-crime docu-series that illustrates well the dangers of constructing a bloated personal brand fuelled by deception. It opens with the face of the fake German heiress, Anna Delvey-Sorokin (played by Julia Garner), plastered on the cover of Manhattan Magazine, as it runs through the printing press. Cut to her […]
What Inventing Anna tells us about authentic storytelling Read More »
In a time where most of our interactions are mediated by a screen, what we’re craving most is an authentic human connection with brands that we trust. Here’s what I’ve learned about the power of storytelling that can supercharge your brand story. We were a dozen wanna-be storytellers in a circle, steeling ourselves for those
Are you making the most of your brand story? Read More »
About three months ago I was commissioned by the Community Programme Manager at the Old Royal Naval College to write a poem for an exhibition uncovering the history of Black British mariners in Greenwich. It wasn’t completely out of the blue. We’d been meeting up during the summer for socially-distanced walks to share, among
How to overcome your writing monster Read More »
A few months ago I dug out my blister pack of vitamin D supplements that had been languishing in my bathroom cabinet for, well, years. I’d heard the initial reports that black and brown people are 4x more likely to die of COVID-19. And I listened to the advice from the NHS to take
Vitamin or painkiller? Read More »
If developments last week around attempts to contain the spread of the Coronavirus have taught us anything about communications, it?s how a sudden change in context can have a massive impact on the way we connect. I?ve been reflecting on this in my recent work with a client to help them develop a content
How to connect with your audiences in times of crisis Read More »
You’ve done your outline. You’ve done your research. You have an idea of your audience and how you want to solve their problem. It’s time to get to the writing. For some people this will be the most challenging part. I’m not gonna lie, it does require the most time and effort. But I want
5 ways to slay your blog writing: keep doing the writing Read More »
Let me tell you about a time when planning saved my life. I’d used various planning tools to help me in my communications and marketing roles, but it wasn’t until I was training to be an English teacher for speakers of Other Languages that the power of planning really came home to me. We were
Planning: your blog’s new best friend Read More »
In today?s digital marketplace everyone has a voice, and everyone?s using it. So how can we, as entrepreneurs and business owners looking to grow our brands, differentiate ourselves and make our voices heard – especially when there are so many others out there doing the exact same thing that we are? The way to do
Finding your voice Read More »
A successful blog is fuelled by well-written, valuable content. But valuable to whom? You may have your own perspective on what you want to achieve through your blog content, but your main goal should be to solve a problem that your audience has. When writing for your audience, start by asking yourself 3 questions: What
Blog writing for your audience Read More »
Back in January, I shared ten ways to better content writing for entrepreneurs and small and medium-sized business owners. Fast forward to June: the perfect time to revisit some of those tips and dive a bit deeper. Pause for the audible groan. I hear you. First, there?s the time. With all the plates that need
5 ways to slay your blog writing Read More »
