A few months ago I watched Inventing Anna, the Netflix true-crime docu-series that illustrates well the dangers of constructing a bloated personal brand fuelled by deception. It opens with the face of the fake German heiress, Anna Delvey-Sorokin (played by Julia Garner), plastered on the cover of Manhattan Magazine, as it runs through the printing press. Cut to her […]
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Starting out 2019 with a goal to put your business on the map? Having consistent, high-quality content is still one of the best ways to attract readers and to convert them to leads, customers and supporters, Here are a few principles for content writing that will help you start the year right: Keep your eye
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When discount supermarket Iceland turned the Christmas TV advert trope on its head the response spoke volumes. Theirs was the one advert that didn?t make it to the airwaves earlier this month because advertising watchdog Clearcast deemed it too political. Iceland?s seasonal offering was a re-purposed animated video from Greenpeace telling the story of a
What can small businesses learn from Iceland’s banned TV ad? Read More »
