Uncategorized | Griot Communications

Want deeper creative connections? Ditch the bio, share your story

Leave a Comment / Uncategorized / Joanne

When you’re balancing a creative practice with funding deadlines, commissions, and trying to get your work seen, it’s tempting to take the quickest route possible. You copy and paste the same bio you’ve used a dozen times. It lists your accomplishments, awards, performances, residencies. It’s what a promoter, grant officer, or collaborator expects to see. […]

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10 must-dos before launching your stand-out brand

Leave a Comment / Uncategorized / Joanne

Are you ready to launch your brand and business? Whether you’re building your brand from scratch, looking spruce up your existing website, you’re incorporating a new service or growing your business, you don’t want to get caught in the headlights. I’ve put together a list of 10 things to do beforehand to ensure your brand

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What Inventing Anna tells us about authentic storytelling

1 Comment / Uncategorized / Joanne

A few months ago I watched Inventing Anna, the Netflix true-crime docu-series that illustrates well the dangers of constructing a bloated personal brand fuelled by deception. It opens with the face of the fake German heiress, Anna Delvey-Sorokin (played by Julia Garner), plastered on the cover of Manhattan Magazine, as it runs through the printing press. Cut to her

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10 ways to better content writing for your business

Leave a Comment / Blog, Uncategorized / Joanne

Starting out 2019 with a goal to put your business on the map? Having consistent, high-quality content is still one of the best ways to attract readers and to convert them to leads, customers and supporters, Here are a few principles for content writing that will help you start the year right: Keep your eye

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What can small businesses learn from Iceland’s banned TV ad?

Leave a Comment / Blog, Uncategorized / Joanne

When discount supermarket Iceland turned the Christmas TV advert trope on its head the response spoke volumes. Theirs was the one advert that didn?t make it to the airwaves earlier this month because advertising watchdog Clearcast deemed it too political. Iceland?s seasonal offering was a re-purposed animated video from Greenpeace telling the story of a

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